White-Label SaaS Multi-Tenant B2B

White-Label SaaS Platform

Multi-tenant SaaS platform with custom branding engine serving 148 agency clients, generating $89K MRR with 99.99% uptime and enterprise-grade security — enabling agencies to resell AI automation under their own brand.

Delivered & Running in Production
Tenants Billing Branding
All Systems Operational
Apex Digital Co Active
Pro Plan · 42 users · $1,200/mo
BrightPath Agency Active
Enterprise · 118 users · $3,400/mo
NovaScale Labs Active
Pro Plan · 27 users · $890/mo
Meridian Group Active
Enterprise · 84 users · $2,800/mo
Crestline Marketing Trial
Pro Trial · 8 users · 12 days left
Forge Automation Active
Pro Plan · 35 users · $1,100/mo
148 Active Tenants
$89K MRR
99.99% Uptime
2.3M API Calls/Day
 Tenant management dashboard — client data anonymized for display
148 Active Tenants
$89K Monthly MRR
99.99% Uptime SLA
2.3M API Calls/Day

Before & After

Before Rivan.ai
New tenant onboarding 2-3 weeks
Branding customization Manual dev work
Billing management Spreadsheets
Platform uptime 96.2%
Revenue per client $180/mo avg
After Rivan.ai
New tenant onboarding Under 4 minutes
Branding customization Self-service UI
Billing management Fully automated
Platform uptime 99.99%
Revenue per client $601/mo avg

The Challenge

Vantage AI, a Chicago-based AI automation agency, had built a powerful suite of AI tools — workflow automation, chatbot builders, and lead scoring engines. Their problem wasn't the product; it was distribution. They wanted to let other agencies resell these tools under their own brand, but their existing infrastructure was a single-tenant monolith deployed once per client. Every new agency meant spinning up a separate server, manually configuring branding, and hand-coding billing integrations. Onboarding a single tenant took their CTO two to three weeks of dedicated work.

At 23 tenants, they were already drowning. Their billing was tracked in Google Sheets. Branding changes required a developer to SSH into each client's server and update CSS files. When one tenant's traffic spike brought down another tenant's instance (they shared a database), their CTO knew the architecture wouldn't survive past 50 clients. They needed a platform that could scale to hundreds of tenants without scaling their engineering team linearly alongside it.

Our Solution

We rebuilt their entire infrastructure as a true multi-tenant SaaS platform — one codebase, one deployment, 148 completely isolated tenants. Each agency gets their own branded experience with custom domains, logos, color schemes, email templates, and login screens, all configurable through a self-service admin panel without writing a single line of code. Under the hood, tenant isolation is enforced at the database level using PostgreSQL Row-Level Security policies, ensuring zero data cross-contamination even if application code has bugs.

The billing engine was the second critical piece. We integrated Stripe Connect so each agency tenant can manage their own end-customer subscriptions, while Vantage automatically collects their platform fee. Usage metering tracks API calls, AI model tokens, and storage per tenant in real-time, with automated overage billing and self-service plan upgrades. The result: $89K MRR with zero manual billing intervention.

Branding Engine

Complete white-label customization — custom domains, logos, colors, email templates, and login screens per tenant via self-service UI.

Multi-Tenancy

PostgreSQL RLS-enforced data isolation with shared infrastructure, supporting 148 concurrent tenants with zero cross-contamination.

Usage Billing

Stripe Connect integration with real-time usage metering, tiered pricing, overage billing, and self-service plan management.

Role-Based Access

Granular RBAC with platform admin, agency owner, manager, and end-user roles — each with configurable permission sets.

API Gateway

RESTful API with tenant-scoped rate limiting, API key management, webhook delivery, and auto-generated documentation portal.

Auto-Scaling

Kubernetes-based infrastructure with horizontal pod autoscaling, zero-downtime deployments, and per-tenant resource quotas.

Tech Stack

Built with production-grade infrastructure designed for multi-tenant scale and enterprise reliability.

Next.js Node.js PostgreSQL Redis Stripe Connect AWS Kubernetes Docker Terraform Prisma tRPC CloudFront

Project Timeline

Jan 2025
Discovery & Architecture
Audited existing monolith, mapped all 23 tenant configurations, designed multi-tenant data model with RLS isolation strategy and migration plan.
Feb 2025
Core Platform & Auth
Built tenant provisioning engine, RBAC system, custom domain routing via CloudFront, and the self-service branding configuration UI.
Mar 2025
Billing & Metering
Integrated Stripe Connect for nested billing, built real-time usage metering pipeline, tiered pricing engine, and automated invoicing.
Apr 2025
API Gateway & Migration
Developed tenant-scoped API gateway with rate limiting, migrated all 23 existing tenants with zero downtime, validated data integrity.
May 2025
Scale & Launch
Deployed on Kubernetes with autoscaling, load-tested to 500 concurrent tenants, onboarded 125 new agencies in first 8 weeks post-launch.

Client Feedback

We went from manually onboarding agencies in 2-3 weeks to having them fully white-labeled and live in under 4 minutes. The billing automation alone saved us 30 hours a month — no more spreadsheets, no more chasing invoices. But the real game-changer was the branding engine. Agencies sign up, upload their logo, pick their colors, connect their domain, and their clients never know we exist. We've grown from 23 to 148 tenants without adding a single engineer. Our MRR went from $4K to $89K in five months.

MR
Marcus Reeves CTO & Co-Founder, Vantage AI — Chicago, IL

Project Verification

Upwork Contract Fixed-Price Project
Completed
Contract Title White-Label SaaS Platform
Client Location Chicago, IL, USA
Budget $95,000
Duration Jan — May 2025
5.0
"148 tenants, $89K MRR, 99.99% uptime. Went from drowning at 23 clients to scaling effortlessly."
Project Completion Summary Verified delivery milestones
Delivered On May 18, 2025
Project Duration 5 months
Milestones Hit 12 / 12
Sprints Completed 10 sprints
Post-Launch Issues 0 critical
ROI Timeline 6 weeks
Payment Verified Top Rated Plus Enterprise Client

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